Emerald of Katong hits 99% sales at launch, averaging $2,621 psfLaunched a fortnight ago, Sim Lian Group’s Emerald of Katong saw robust weekend sales, with 99% of its 846 units snapped up over three daysAs of Nov 30, caveats lodged for Emerald of Katong show that 825 units (97.5%) have been sold at the new 99-year leasehold private condominium on Jalan Tembusu, achieving an average price of $2,617 psf.There was a shortfall of 13 units due to buyers backing out of their purchases following the weekend launch, which began with VIP and multiple-unit sales on Friday, Nov 15, followed by a public launch over the weekend of Nov 16 and 17. The developer responded to the buyers backing out, by holding a balloting session for the 13 units on the morning of Nov 30, where all 13 units were taken up within the same day. “Over 800 expressions of interest were received, and all 13 units were taken up,” says Ismail Gafoor, CEO of PropNex. This launch has created a ripple effect on neighbouring projects in the East Coast area of prime District 15. Adjacent to Emerald of Katong is the 638-unit Tembusu Grand, developed jointly by City Developments Ltd (CDL) and MCL Land. This 99-year leasehold development at Jalan Tembusu, was launched in April 2023 and has seen a total of 52 units sold, bringing cumulative sales to 581 units or 91% to date, at an average price of $2,445 psf. Tembusu Grand: 10 latest transactionsSource: EdgeProp Buddy, URA RealisMeanwhile, at the 1,008-unit Grand Dunman by SingHaiyi, 18 units were sold since Nov 11, bringing cumulative sales to 731 units (72.5%) at an average price of $2,531 psf. This 99-year leasehold condominium on Dunman Road was launched in July 2023. Grand Dunman: 10 latest transactionsSource: EdgeProp Buddy, URA RealisThe biggest beneficiary of Emerald of Katong’s launch was The Continuum, an 816-unit freehold condominium along Thiam Siew Avenue developed by joint venture partners Hoi Hup Realty and Sunway Developments. Since Nov 9, a total of 126 units have been sold, bringing overall sales to 528 units (64.7%) at an average price of $2,788 psf. With such strong sales within a month, homebuyers recognised the value proposition and showed more interest in the condominium for being freehold, especially when the average price at the 99-year leasehold Emerald of Katong is $2,617 psf. This difference only represents a premium of 6.53%. “Typically, a freehold project commands at least a 15% to 20% premium over a 99-year leasehold project in the same neighbourhood,” Gafoor explains. “Homebuyers recognised the value proposition and were quick to switch to The Continuum.” The Continuum has seen 126 units sold since Nov 9, bringing total sales to 528 units or 64.7% (Photo: Samuel Isaac Chua/EdgeProp Singapore) The Continuum: 10 latest transactionsSource: EdgeProp Buddy, URA RealisThe highest psf prices were achieved for the 484 sq ft one-bedroom and 624 sq ft two-bedroom units on high floors. At the launch, 21 of these units recorded prices ranging from $2,901 psf to $2,958 psf, based on caveats lodged. Similarly, at The Continuum, 13 units have seen prices exceeding $3,000 psf and 11 of these units have been sold, including nine two-bedroom, high-floor units ranging in size from 646 to 721 sq ft. These units fetched prices from $3,003 psf to $3,084 psf. Additionally, two compact three-bedroom units measuring 872 sq ft were sold at $3,003 psf and $3,060 psf. “November is shaping up to be a strong month for new home sales, providing a significant uplift for the year before the December holidays,” says PropNex’s Gafoor. With the current numbers surging past the previous peak of 2,793 monthly private new home sales recorded in March 2013, according to Hutton Data Analytics. The robust take-up in November will have a positive impact on the take-up rate in 2025. Emerald of Katong: 10 latest transactionsSource: EdgeProp Buddy, URA Realis”The robust take-up in November will have a positive impact on the take-up rate in 2025,” says PropNex’s Gafoor. He cites the Emerald of Katong as an example: with over 800 cheques received for just 13 units on Nov 30, many unsuccessful buyers will now be seeking alternatives. “This will undoubtedly boost new home sales at the start of 2025,” he concludes. Check out the latest listings for Emerald Of Katong, Tembusu Grand, The Continuum propertiesAsk BuddyRecently launched projectsCompare price trend of New sale condo vs Resale condoCompare price trend of Condo new sale vs EC new salePrice trend chart for Tembusu GrandAny condo rental listings in District 15?Recently launched projectsCompare price trend of New sale condo vs Resale condoCompare price trend of Condo new sale vs EC new salePrice trend chart for Tembusu GrandAny condo rental listings in District 15?
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The launch of Emerald of Katong by Sim Lian Group two weeks ago was received with great enthusiasm. In just three days, 99% of the 846 units available were sold, with 825 units (97.5%) being snapped up. Based on caveats lodged as of Nov 30, the new 99-year leasehold private condominium on Jalan Tembusu achieved an average price of $2,617 per square feet (psf). Although 13 units were unsuccessful in being sold due to buyers backing out of their purchases following the weekend launch began, the developer held a balloting session on the morning of Nov 30, where 13 units were taken up by interested buyers who submitted their cheques. “Over 800 expressions of interest were received, and all 13 units were taken up,” says Ismail Gafoor, CEO of PropNex.
Emerald of Katong’s launch had a ripple effect on other projects in the East Coast area of prime District 15. The development that benefited was the Tembusu Grand jointly developed by City Developments Ltd (CDL) and MCL Land, adjacent to Emerald of Katong. Located on Jalan Tembusu, this 638-unit residential development was launched in April this year and is 49% sold to date, with 581 units (91%) being sold at an average price of $2,445 psf. Since the start of November, cumulative sales have reached 581 units, with 52 of it being sold, at the average price of $2,445 psf.
The next project affected by Emerald of Katong’s launch was the Grand Dunman by SingHaiyi. Located along Dunman Road, this 1,008-unit residential development was launched in July this year. From Nov 11, a total of 18 units were sold, bringing cumulative sales to 731 units (72.5%) at an average price of $2,531 psf.
The biggest beneficiary of Emerald of Katong’s launch in November was The Continuum, an 816-unit freehold condominium developed by joint venture partners Hoi Hup Realty and Sunway Developments. The Continuum has experienced an incredible surge in sales since Nov 9, with the sale of 126 units bringing the overall sales to 528 units (64.7%), with an average price of $2,788 psf. This launch was so impressive that it caused a ripple effect in other developments within the East Coast area. Homebuyers were quick to switch from Emerald of Katong to The Continuum, recognizing the value proposition of The Continuum, with it being freehold, while Emerald of Katong had an average price of $2,617 psf, only having a premium of 6.53%.
The top units sold at Emerald of Katong were the one-bedroom and two-bedroom high-floor units with sizes being 484 and 624 square feet respectively. During the launch, these units were sold from $2,901 to $2,958 psf. On the other hand, The Continuum has achieved remarkable sales, with 13 units being sold at prices exceeding $3,000 psf. These units were popular with buyers as they were mostly two-bedroom high-floor units ranging in size from 646 to 721 sq ft, with prices from $3,003 to $3,084 psf. Other units that were popular with buyers at The Continuum were three-bedroom units ranging in size from 1,066 to 1,270 sq ft and are achieving $2,667 to $2,681 psf in November.
PropNex’s Gafoor states that “November is shaping up to be a strong month for new home sales, providing a significant uplift for the year before the December holidays.” Based on data, November has already reached a high of 2,805 units, surpassing the previous peak of 2,793 units in March 2013. Gafoor also adds that the robust take-up in November would have a…