On January 1, 2025, real estate firm SRI made a significant announcement regarding the integration of 111 agents from Knight Frank Singapore’s agency business, KF Property Network (KFPN), into their team. This includes the former head of KFPN, Evan Chung.
This addition of 111 agents makes up 40.5% of KFPN’s sales force, which was ranked as the sixth-largest property agency by the Council for Estate Agencies (CEA) as of Jan 1, 2024. With a total of 1,286 agents at the beginning of 2024, SRI was already the fifth-largest property agency. Therefore, with the new recruits from KFPN and the four largest agencies in the industry, SRI now has a sales force of 1,501 agents at the start of 2025.
SRI was founded in 2016 by managing partners Bruce Lye and Benson Koh, as a spin-off from SRI5000, which had been a division of SLP Realty for six years prior. The company started with 120 agents and operated out of a 2,000 sq ft shop unit on Eng Watt Street in Tiong Bahru. Due to its rapid growth, SRI moved into a larger 4,200 sq ft office space at Great World in 2021.
Today, SRI has achieved a significant milestone by reaching nearly 1,500 agents, with a target to expand the team to 2,000 by the end of 2025, according to CEO, Thomas Tan. This expanded sales force is expected to strengthen SRI’s existing business lines, including residential, capital markets, industrial, auctions, and international projects. Tan also notes that many of the new agents from KFPN are involved in high-value deals, which will complement SRI’s luxury property segments such as Good Class Bungalow (GCB) properties.
Despite its growth, SRI continues to position itself as a boutique agency with a strong focus on the luxury residential market. Tan’s goal is to transform SRI into a thought leader in the industry, known for its high standards, specialized expertise, and client-centric approach.
Former KFPN head Evan Chung, who is now joining SRI as a leader, shares that his decision to move was driven by SRI’s commitment to equipping its agents with effective tools, comprehensive support, and expert coaching. He also notes the agency’s open and collaborative culture, which promotes professional growth and excellence as a team. Chung believes that SRI’s offerings across various market segments like residential, commercial, and industrial properties, auctions, and international properties, will benefit their clients greatly.
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Following the departure of Chung and other agents, KFPN’s sales force has decreased to 145 agents, causing their ranking to drop from sixth to eighth-largest agency, based on CEA’s public register figures as of Jan 1. However, Knight Frank Singapore’s CEO, Galven Tan, assures that it’s business as usual at KFPN. He confirms that they are in the process of appointing a new head to lead KFPN, ensuring that the team will continue to thrive and succeed. Tan also adds that they will strategically evaluate the team’s strengths and expertise to position KFPN for future opportunities.…